7 Best CRM Software for Course Creators (2026)
We compared 7 top tools for this category. Kajabi is our #1 overall recommendation, boasting a 4.7/5 rating and excelling at all-in-one platform. If you are looking for an alternative specifically for behavioral automation, ActiveCampaign is a highly capable runner-up.
Kajabi
The gold standard for course creators, combining a powerful CRM with native email automation and course hosting.
Runner Ups
ActiveCampaign
Behavioral automationOffers unparalleled marketing automation, allowing course creators to tag students based on their course behavior.
- Deep tagging
- Complex automation
- CRM/Email integration
- Steep learning curve
- Price scales with leads
Starting at
$29/mo
ConvertKit
Email marketingA creator-centric CRM that specializes in simple email sequences and audience segmentation for newsletter-driven course launches.
- Easy to use
- Creator network
- Great deliverability
- Basic CRM features
- Limited visual builder
Starting at
Free / From $9/mo
Kartra
High-ticket salesFeatures integrated checkouts and membership management, perfect for course creators selling high-ticket programs.
- Integrated helpdesk
- Done-for-you campaigns
- Robust tracking
- Interface is slow
- Strict lead limits
Starting at
$99/mo
HubSpot
Corporate coursesExcellent for course creators who need to track B2B sales or corporate training enrollments with a professional CRM.
- Free foundational CRM
- Ad management
- Great support
- High scaling costs
- Feature bloat
Starting at
Free / From $15/mo
Thinkific
Student successWhile primarily a host, its built-in CRM tools allow creators to track student progress and trigger re-engagement emails.
- Reliable hosting
- Student reporting
- No transaction fees
- Weak email tools
- Requires Zapier often
Starting at
$36/mo
Teachable
Beginner creatorsA user-friendly platform that provides basic CRM features for tracking student revenue and enrollment sources.
- Very easy setup
- Integrated payments
- Solid mobile app
- Transaction fees on low tiers
- Limited CRM depth
Starting at
$39/mo
Related Comparisons
Frequently Asked Questions
Common questions about choosing the right software.
Based on our analysis of 7 options, Kajabi is the best overall choice for course creators, earning a 4.7/5 rating. Key strengths include Native course hosting and Strong automation. For a different focus, ActiveCampaign (4.6/5) is a strong alternative specializing in behavioral automation.
Kajabi (4.7/5, From $149/mo) is best for all-in-one platform, while ActiveCampaign (4.6/5, From $29/mo) excels at behavioral automation. Kajabi takes the top spot overall, but ActiveCampaign is the better pick if your priority is specifically behavioral automation.
Yes, 2 tool(s) in this comparison offer a free plan or freemium tier: ConvertKit, HubSpot. Among them, ConvertKit stands out for course creators thanks to its focus on email marketing.
Key criteria for course creators include: all-in-one platform, behavioral automation, email marketing. Our #1 pick Kajabi leads in all-in-one platform, while ConvertKit (4.8/5) is a noteworthy option for email marketing. Consider your specific workflow needs and budget to narrow down the best fit.
In this comparison of 7 tools, pricing ranges from Free / From $9/mo (ConvertKit) at the low end to premium enterprise tiers. 2 tool(s) offer free plans. For the best balance of features and value, we recommend Kajabi at From $149/mo.