7 Best CRM Software for Real Estate Agents (2026)
We compared 7 top tools for this category. Follow Up Boss is our #1 overall recommendation, boasting a 4.9/5 rating and excelling at lead conversion. If you are looking for an alternative specifically for video marketing, LionDesk is a highly capable runner-up.
Follow Up Boss
The gold standard for real estate lead management, focusing on rapid response times and centralizing leads from Zillow, Realtor.com, and Facebook.
Runner Ups
LionDesk
Video MarketingAn affordable CRM known for its robust video email and texting capabilities, designed to keep agents top-of-mind through automated drip campaigns.
- Integrated video messaging
- Automated lead distribution
- AI lead follow-up assistant
- User interface is clunky
- Mobile app is limited
Starting at
$30/mo
Wise Agent
Transaction ManagementA feature-rich CRM that includes transaction management, lead automation, and a landing page builder tailored specifically for the real estate industry.
- Excellent customer support
- Built-in document storage
- Easy commission tracking
- Design looks outdated
- Steep learning curve for automations
Starting at
$32/mo
Lofty
AI AutomationFormerly Chime, Lofty uses AI to score leads and automate follow-ups, integrated directly with high-performance IDX websites for agents and teams.
- Advanced AI lead scoring
- Top-tier IDX integration
- Dynamic smart plans
- High monthly cost
- Best suited for high-volume agents
Starting at
$450/mo
Real Geeks
Lead GenerationCombines a powerful lead-generating IDX website with a simple, high-speed CRM designed to help agents close more deals with minimal friction.
- Excellent Facebook ad tool
- High-converting IDX sites
- Fast property search alerts
- CRM is basic compared to rivals
- Setup fee required
Starting at
$299/mo
Propertybase
Luxury BrokeragesBuilt on the Salesforce platform, this enterprise-grade CRM offers unparalleled customization for luxury agents and large brokerages needing deep reporting.
- Highly customizable fields
- Advanced marketing suite
- Robust MLS integrations
- Requires significant setup time
- Very expensive for individuals
Starting at
Custom Pricing
kvCORE
Enterprise TeamsA massive platform that covers the entire agent workflow, including lead gen, behavioral automation, and back-office management for teams.
- Behavior-driven lead follow-up
- Includes agent websites
- Powerful recruitment tools
- System can be overwhelming
- Expensive for solo agents
Starting at
Custom Pricing
Related Comparisons
Frequently Asked Questions
Common questions about choosing the right software.
Based on our analysis of 7 options, Follow Up Boss is the best overall choice for real estate agents, earning a 4.9/5 rating. Key strengths include Centralizes all lead sources and Powerful dialer integration. For a different focus, LionDesk (4.6/5) is a strong alternative specializing in video marketing.
Follow Up Boss (4.9/5, From $69/mo) is best for lead conversion, while LionDesk (4.6/5, From $30/mo) excels at video marketing. Follow Up Boss takes the top spot overall, but LionDesk is the better pick if your priority is specifically video marketing.
While none are entirely free, Propertybase starts at Custom Pricing, making it the most budget-friendly option. Most crm software in this roundup offer free trials so real estate agents can evaluate before committing.
Key criteria for real estate agents include: lead conversion, video marketing, transaction management. Our #1 pick Follow Up Boss leads in lead conversion, while Wise Agent (4.7/5) is a noteworthy option for transaction management. Consider your specific workflow needs and budget to narrow down the best fit.
In this comparison of 7 tools, pricing ranges from Custom Pricing (Propertybase) at the low end to premium enterprise tiers. All tools require a paid subscription, though most offer free trials. For the best balance of features and value, we recommend Follow Up Boss at From $69/mo.