7 Best Email Marketing Platforms for Non-Profits (2026)
We compared 7 top tools for this category. Mailchimp is our #1 overall recommendation, boasting a 4.4/5 rating and excelling at donation appeals. If you are looking for an alternative specifically for event management, Constant Contact is a highly capable runner-up.
Mailchimp
Offers a 15% discount for non-profits and has extensive templates for donation appeals and volunteer news.
Runner Ups
Constant Contact
Event ManagementSpecialized event management and donation collection tools built directly into the email platform.
- Event registration
- Live chat support
- Survey tools
- Basic automation
- Templates look dated
Starting at
$12/mo
Givebutter
Integrated FundraisingA fundraising-first platform with free built-in email and SMS for reaching donors and managing campaigns.
- Completely free for nonprofits
- Integrated payments
- Peer-to-peer tools
- Basic email editor
- Tip model dependency
Starting at
Free (Tip-based)
GetResponse
Online AwarenessAll-in-one platform with robust landing pages and webinars for non-profits running online education programs.
- Webinar hosting
- Visual automation builder
- 33-50% discount
- Learning curve
- Template flexibility
Starting at
$19/mo
Brevo
Volume SendingAffordable transactional and marketing emails for organizations managing high-volume volunteer updates.
- Unlimited contacts free
- SMS marketing
- Transactional email focus
- Clunky UI
- Template limitations
Starting at
Free / $25/mo
MailerLite
Small Non-ProfitsA simple and affordable solution for smaller non-profits needing basic newsletters and landing pages.
- Intuitive design
- Free automations
- Non-profit discount
- Strict approval
- Basic reporting
Starting at
Free
Keap
Donor CRMAdvanced CRM and email automation for established non-profits managing major donors and complex campaigns.
- Powerful CRM
- Sales pipeline management
- Robust automation
- Expensive
- Complex setup
Starting at
$159/mo
Related Comparisons
Frequently Asked Questions
Common questions about choosing the right software.
Based on our analysis of 7 options, Mailchimp is the best overall choice for non-profits, earning a 4.4/5 rating. Key strengths include Non-profit discount and Easy drag-and-drop. For a different focus, Constant Contact (4.5/5) is a strong alternative specializing in event management.
Mailchimp (4.4/5, $13/mo (less discount)) is best for donation appeals, while Constant Contact (4.5/5, $12/mo) excels at event management. Mailchimp takes the top spot overall, but Constant Contact is the better pick if your priority is specifically event management.
Yes, 3 tool(s) in this comparison offer a free plan or freemium tier: Givebutter, Brevo, MailerLite. Among them, Givebutter stands out for non-profits thanks to its focus on integrated fundraising.
Key criteria for non-profits include: donation appeals, event management, integrated fundraising. Our #1 pick Mailchimp leads in donation appeals, while Givebutter (4.9/5) is a noteworthy option for integrated fundraising. Consider your specific workflow needs and budget to narrow down the best fit.
In this comparison of 7 tools, pricing ranges from Free (Tip-based) (Givebutter) at the low end to premium enterprise tiers. 3 tool(s) offer free plans. For the best balance of features and value, we recommend Mailchimp at $13/mo (less discount).