7 Best Real Estate CRM for Real Estate Agents (2026)
We compared 7 top tools for this category. Follow Up Boss is our #1 overall recommendation, boasting a 4.9/5 rating and excelling at lead conversion. If you are looking for an alternative specifically for ai lead nurturing, Chime is a highly capable runner-up.
Follow Up Boss
Top-tier CRM focusing on lead conversion through automated calling, texting, and deep integration with 200+ lead sources.
Runner Ups
Chime
AI Lead NurturingAn AI-powered CRM that features high-converting IDX websites and smart lead scoring to prioritize hot buyers.
- Powerful AI assistant
- Beautiful IDX sites
- Great lead routing
- Significant investment
- Complexity for individuals
Starting at
$400/mo (Team)
LionDesk
Affordable Video MarketingAffordable CRM known for its robust video communication features and simple transaction management tracking.
- Low entry price
- Integrated video
- Easy to set up
- Basic interface
- Slower innovation speed
Starting at
$30/mo
Wise Agent
Transaction ChecklistsA long-standing CRM that offers a built-in landing page builder and detailed transaction checklists for agents.
- Unlimited training
- Built-in marketing
- Solid price
- Dated design
- Limited mobile app
Starting at
$32/mo
BoomTown
Lead GenerationEnterprise-level CRM and lead gen platform that provides high-quality leads and the tools to nurture them to close.
- Proven lead quality
- Detailed analytics
- Team accountability
- Expensive contracts
- Steep learning curve
Starting at
Contact for pricing
Real Geeks
IDX Website PerformanceFocuses on building custom, high-speed IDX websites that feed directly into a simple, effective CRM.
- Fastest websites
- Strong Facebook ad tool
- Good lead capture
- CRM is basic
- Design options are limited
Starting at
$299/mo
kvCORE
Brokerage ScalabilityThe 'everything' platform for brokerages, offering AI-driven automation and a robust mobile dialer for high-volume agents.
- Massive feature set
- AI-behavioral alerts
- Comprehensive portal
- Overwhelming for solos
- Requires lots of data
Starting at
Contact for pricing
Related Comparisons
Frequently Asked Questions
Common questions about choosing the right software.
Based on our analysis of 7 options, Follow Up Boss is the best overall choice for real estate agents, earning a 4.9/5 rating. Key strengths include Best-in-class UI and Open API. For a different focus, Chime (4.7/5) is a strong alternative specializing in ai lead nurturing.
Follow Up Boss (4.9/5, From $69/mo) is best for lead conversion, while Chime (4.7/5, From $400/mo (Team)) excels at ai lead nurturing. Follow Up Boss takes the top spot overall, but Chime is the better pick if your priority is specifically ai lead nurturing.
While none are entirely free, BoomTown starts at Contact for pricing, making it the most budget-friendly option. Most real estate crm in this roundup offer free trials so real estate agents can evaluate before committing.
Key criteria for real estate agents include: lead conversion, ai lead nurturing, affordable video marketing. Our #1 pick Follow Up Boss leads in lead conversion, while LionDesk (4.5/5) is a noteworthy option for affordable video marketing. Consider your specific workflow needs and budget to narrow down the best fit.
In this comparison of 7 tools, pricing ranges from Contact for pricing (BoomTown) at the low end to premium enterprise tiers. All tools require a paid subscription, though most offer free trials. For the best balance of features and value, we recommend Follow Up Boss at From $69/mo.