7 Best SEO Tools for E-commerce Sellers (2026)
We compared 7 top tools for this category. SEMrush is our #1 overall recommendation, boasting a 4.8/5 rating and excelling at competitive intelligence. If you are looking for an alternative specifically for backlink building, Ahrefs is a highly capable runner-up.
SEMrush
Comprehensive suite for e-commerce, offering product listing ads (PLA) research and keyword gap analysis for product pages.
Runner Ups
Ahrefs
Backlink BuildingCritical for building backlinks to product categories and monitoring brand mentions across the web.
- Best backlink index
- Easy site audit
- Competitor alerts
- Restrictive credit system
- Expensive
Starting at
$99/mo
Screaming Frog
Technical AuditsA technical SEO crawler that helps sellers find broken links, missing image alt tags, and duplicate product descriptions.
- Finds all technical errors
- Free version is powerful
- Export to CSV
- Desktop software only
- Not for beginners
Starting at
Free available
BrightLocal
Local SEO & ReviewsEssential for e-commerce sellers with physical showrooms, focusing on local search rankings and review management.
- Local rank tracking
- Citation building
- Review monitoring
- Only for local sellers
- Basic web SEO features
Starting at
$29/mo
Searchspring
On-Site Search & MerchandisingOn-site search optimization that ensures when a customer searches for a product on your site, they actually find it.
- Advanced facet search
- Smart merchandising
- Autofill optimization
- Enterprise pricing
- Technical setup required
Starting at
Contact for pricing
Helium 10
Amazon & Walmart SellersThe gold standard for Amazon and Walmart sellers, providing niche keyword research and product listing optimization tools.
- Market-specific data
- Chrome extension is vital
- Listing scorecards
- Not for independent Shopify sites
- Can get expensive
Starting at
$29/mo
Moz Pro
Brand Authority TrackingExcellent for tracking 'Domain Authority' and finding local keywords for specific product categories.
- Industry-standard DA metric
- Friendly UI
- Good education resources
- Keyword data lags Ahrefs
- Site audit is slower
Starting at
$99/mo
Related Comparisons
Frequently Asked Questions
Common questions about choosing the right software.
Based on our analysis of 7 options, SEMrush is the best overall choice for e-commerce sellers, earning a 4.8/5 rating. Key strengths include PLA research and Massive keyword database. For a different focus, Ahrefs (4.9/5) is a strong alternative specializing in backlink building.
SEMrush (4.8/5, From $129/mo) is best for competitive intelligence, while Ahrefs (4.9/5, From $99/mo) excels at backlink building. SEMrush takes the top spot overall, but Ahrefs is the better pick if your priority is specifically backlink building.
Yes, 1 tool(s) in this comparison offer a free plan or freemium tier: Screaming Frog. Among them, Screaming Frog stands out for e-commerce sellers thanks to its focus on technical audits.
Key criteria for e-commerce sellers include: competitive intelligence, backlink building, technical audits. Our #1 pick SEMrush leads in competitive intelligence, while Screaming Frog (4.9/5) is a noteworthy option for technical audits. Consider your specific workflow needs and budget to narrow down the best fit.
In this comparison of 7 tools, pricing ranges from Free available (Screaming Frog) at the low end to premium enterprise tiers. 1 tool(s) offer free plans. For the best balance of features and value, we recommend SEMrush at From $129/mo.