7 Best Stock Photo & Video Sites for Copywriters (2026)
We compared 7 top tools for this category. Unsplash is our #1 overall recommendation, boasting a 4.9/5 rating and excelling at blog imagery. If you are looking for an alternative specifically for professional workflow, Adobe Stock is a highly capable runner-up.
Unsplash
High-quality, free imagery that copywriters use to find mood-setting visuals for their blog posts and articles.
Runner Ups
Adobe Stock
Professional WorkflowIntegrates directly with writing tools like Microsoft Word, allowing copywriters to license images without leaving the doc.
- Seamless Adobe integration
- Vast library
- High-res assets
- Expensive monthly cost
- Credit system is complex
Starting at
$29.99/mo
Pexels
Free Video AssetsA great source for free stock videos that copywriters use to add dynamic backgrounds to their landing pages.
- No attribution required
- Great variety of video
- Very fast site
- Smaller library than paid sites
- Search results vary
Starting at
Free
Canva
Social Media GraphicsCopywriters love the integrated stock library because they can pair their copy with graphics in one design tool.
- Millions of integrated assets
- Easy to edit
- Drag-and-drop
- Generic look if not edited
- Subscription needed for Pro
Starting at
Free / From $12/mo
Shutterstock
Niche B2B AssetsThe massive library ensures copywriters can find even the most niche industry-specific images for B2B whitepapers.
- Unrivaled library size
- Great advanced search
- AI image generator
- Traditional 'stock' look
- Pricing is steep
Starting at
$29/mo
Stocksy
High-End AestheticsOffers highly curated, artistic photos that help high-end copywriters elevate the luxury feel of their brand copy.
- Unique, non-stock look
- Cooperative owned
- Exclusivity
- No subscription model
- Expensive for bulk use
Starting at
Per Image (From $15)
Pixabay
Vectors & IllustrationsA reliable source for free illustrations and vectors that copywriters use for infographics and content marketing.
- Includes sound effects
- Great vector selection
- Simple licensing
- Lower quality floor
- Lots of ads
Starting at
Free
Related Comparisons
Frequently Asked Questions
Common questions about choosing the right software.
Based on our analysis of 7 options, Unsplash is the best overall choice for copywriters, earning a 4.9/5 rating. Key strengths include Extremely high quality and Free for commercial use. For a different focus, Adobe Stock (4.7/5) is a strong alternative specializing in professional workflow.
Unsplash (4.9/5, Free / $7/mo for Plus) is best for blog imagery, while Adobe Stock (4.7/5, From $29.99/mo) excels at professional workflow. Unsplash takes the top spot overall, but Adobe Stock is the better pick if your priority is specifically professional workflow.
Yes, 4 tool(s) in this comparison offer a free plan or freemium tier: Unsplash, Pexels, Canva, Pixabay. Among them, Unsplash stands out for copywriters thanks to its focus on blog imagery.
Key criteria for copywriters include: blog imagery, professional workflow, free video assets. Our #1 pick Unsplash leads in blog imagery, while Pexels (4.8/5) is a noteworthy option for free video assets. Consider your specific workflow needs and budget to narrow down the best fit.
In this comparison of 7 tools, pricing ranges from Free (Pexels) at the low end to premium enterprise tiers. 4 tool(s) offer free plans. For the best balance of features and value, we recommend Unsplash at Free / $7/mo for Plus.