7 Best Stock Photo & Video Sites for Startups (2026)
We compared 7 top tools for this category. Adobe Stock is our #1 overall recommendation, boasting a 4.8/5 rating and excelling at investor pitch decks. If you are looking for an alternative specifically for saas product launches, Envato Elements is a highly capable runner-up.
Adobe Stock
Premium tech-focused imagery and high-quality UI/UX mockups for pitch decks and landing pages.
Runner Ups
Envato Elements
SaaS product launchesThe ultimate startup toolkit with website templates, UI kits, and stock video for SaaS product explainers.
- Includes code and WP themes
- Unlimited downloads
- Cheap for founders
- Assets can be inconsistent
- Search needs tuning
Starting at
$16.50/mo
Humaans
Startup brand identityA unique library of mix-and-match illustrations that help startups create a friendly, human-centric brand identity.
- Customizable illustrations
- Modern tech aesthetic
- SVG exports
- Illustrations only
- Steep learning curve
Starting at
Free / Paid licenses
Canva
Lean marketing teamsEnables lean teams to quickly create marketing collateral using a massive library of tech and office stock.
- Social media automation
- Team collaboration
- Startup templates
- Stock can feel basic
- Not for custom UI
Starting at
Free or $119.99/yr
Unsplash
Landing page hero imagesNatural, authentic office and 'laptop-lifestyle' photos that avoid the cheesy corporate stock cliches.
- Authentic vibe
- High-res quality
- Trend-setting content
- No specific tech brands
- Very common on web
Starting at
Free
Pexels
Website video backgroundsFree tech-centric stock videos that are perfect for landing page backgrounds and mobile app promo reels.
- Free commercial video
- Tech vertical focus
- No attribution
- Limited B-roll selection
- Small library for niche tech
Starting at
Free
Shutterstock
Global scaling imageryExtensive library for global startups needing localized imagery of diverse teams and international markets.
- Huge global library
- Localized search
- Reliable licensing
- Often 'too corporate'
- High credit cost
Starting at
$29/mo
Related Comparisons
Frequently Asked Questions
Common questions about choosing the right software.
Based on our analysis of 7 options, Adobe Stock is the best overall choice for startups, earning a 4.8/5 rating. Key strengths include AI-ready assets and Professional tech shots. For a different focus, Envato Elements (4.7/5) is a strong alternative specializing in saas product launches.
Adobe Stock (4.8/5, From $29.99/mo) is best for investor pitch decks, while Envato Elements (4.7/5, From $16.50/mo) excels at saas product launches. Adobe Stock takes the top spot overall, but Envato Elements is the better pick if your priority is specifically saas product launches.
Yes, 4 tool(s) in this comparison offer a free plan or freemium tier: Humaans, Canva, Unsplash, Pexels. Among them, Humaans stands out for startups thanks to its focus on startup brand identity.
Key criteria for startups include: investor pitch decks, saas product launches, startup brand identity. Our #1 pick Adobe Stock leads in investor pitch decks, while Humaans (4.9/5) is a noteworthy option for startup brand identity. Consider your specific workflow needs and budget to narrow down the best fit.
In this comparison of 7 tools, pricing ranges from Free / Paid licenses (Humaans) at the low end to premium enterprise tiers. 4 tool(s) offer free plans. For the best balance of features and value, we recommend Adobe Stock at From $29.99/mo.