Updated February 2026

7 Best AI Writing Assistants for Copywriters (2026)

Don't waste money on the wrong tools. We analyzed the top AI Writing Assistants to help you find the perfect match for copywriters.

#1 RECOMMENDED
Jasper Logo

Jasper

🏆 Brand Voice Matching
4.8/5

Built for marketers, not just writers. Jasper allows you to upload brand voice guidelines so every headline, email, and landing page it generates sounds exactly like your client, not a robot.

Brand Voice feature is best-in-class 50+ copywriting templates (AIDA, PAS) Integrated SEO mode
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Runner Ups

#2
Claude 3

Claude 3

Nuanced Long-Form
4.9

The copywriter's creative partner. Claude excels at nuance and long-form structure, making it the best choice for writing thought leadership articles or brainstorming angles without the 'AI tang'.

What we like
  • More natural, human-like prose
  • Huge context window for analyzing research
  • Excellent at following complex style guides
Drawbacks
  • No built-in templates like Jasper
  • Web browsing is limited

Starting at

Free / $20/mo

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#3
Copy.ai

Copy.ai

Social & Ad Copy
4.6

A volume machine for short-form copy. Great for generating 50 headline variations or 20 social captions in seconds to overcome writer's block and find the perfect hook.

What we like
  • Unlimited words on paid plan
  • Easy 'Workflow' builder for repetitive tasks
  • Great free tier
Drawbacks
  • Long-form content can wander
  • Less nuance than Claude

Starting at

Free / $36/mo

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#4
Anyword

Anyword

Performance Marketing
4.7

Data-driven copywriting. Anyword predicts the performance score of your generated copy before you publish, helping you choose the headline most likely to convert.

What we like
  • Predictive performance scores
  • Demographic-specific targeting
  • Connects to ad accounts for learning
Drawbacks
  • Expensive for freelancers
  • Focus is purely conversion, not story

Starting at

$39/mo

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#5
Writesonic

Writesonic

SEO Content
4.5

A solid hybrid for SEO copy. It connects to the web to fetch live data, making it useful for writing timely articles or product descriptions that require up-to-date specs.

What we like
  • SEO-optimized output
  • Factual accuracy (web access)
  • Affordable pricing
Drawbacks
  • Credit system can be confusing
  • UI feels generic

Starting at

Free / $16/mo

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Frequently Asked Questions

Common questions about choosing the right software.