7 Best CRM Software for E-commerce Sellers (2026)
We compared 7 top tools for this category. Klaviyo is our #1 overall recommendation, boasting a 4.8/5 rating and excelling at personalized marketing. If you are looking for an alternative specifically for customer support, Gorgias is a highly capable runner-up.
Klaviyo
An intelligent marketing automation platform that uses customer purchase data to drive personalized email and SMS campaigns for Shopify and BigCommerce stores.
Runner Ups
Gorgias
Customer SupportA customer service-focused CRM that allows sellers to see order history and edit orders directly from the support ticket interface.
- Multi-channel support
- Order editing in-app
- Social media integration
- Ticket-based pricing
- Limited marketing tools
Starting at
$10/mo
Omnisend
Omni-channel ReachAn omni-channel marketing platform tailored for e-commerce, focusing on combined email, SMS, and push notification automation.
- Easy drag-and-drop
- Pre-built workflows
- SMS marketing
- Free plan is limited
- Reporting could be deeper
Starting at
Free for small lists
Drip
DTC BrandsA DTC-focused CRM that prioritizes customer segmentation and 'workflow' logic based on real-time browsing and purchasing behavior.
- Powerful segmentation
- Visual workflow builder
- Good analytics
- Limited SMS options
- UI can be cluttered
Starting at
$39/mo
HubSpot
Customer LifecycleA robust CRM with a dedicated e-commerce bridge, allowing sellers to manage abandoned carts and track customer lifetime value (LTV).
- Massive ecosystem
- Great free tools
- Inbound marketing
- Expensive scaling
- Complex for beginners
Starting at
Free / Paid from $20/mo
Copper
B2B E-commerceA Google-native CRM that integrates directly with Gmail, perfect for e-commerce brands managing wholesale or B2B relationships via email.
- Zero data entry
- Google Workspace integration
- Clean interface
- No native SMS
- Limited to Google users
Starting at
$23/mo
ActiveCampaign
Complex AutomationsCombines CRM and email marketing with deep e-commerce integrations, focusing on customer journey automation and 1:1 personalization.
- Advanced automations
- Built-in CRM
- Site tracking
- Steep learning curve
- Interface can be slow
Starting at
$49/mo
Related Comparisons
Frequently Asked Questions
Common questions about choosing the right software.
Based on our analysis of 7 options, Klaviyo is the best overall choice for e-commerce sellers, earning a 4.8/5 rating. Key strengths include Deep Shopify integration and Predictive analytics. For a different focus, Gorgias (4.7/5) is a strong alternative specializing in customer support.
Klaviyo (4.8/5, Free up to 250 contacts) is best for personalized marketing, while Gorgias (4.7/5, From $10/mo) excels at customer support. Klaviyo takes the top spot overall, but Gorgias is the better pick if your priority is specifically customer support.
Yes, 3 tool(s) in this comparison offer a free plan or freemium tier: Klaviyo, Omnisend, HubSpot. Among them, Klaviyo stands out for e-commerce sellers thanks to its focus on personalized marketing.
Key criteria for e-commerce sellers include: personalized marketing, customer support, omni-channel reach. Our #1 pick Klaviyo leads in personalized marketing, while Omnisend (4.7/5) is a noteworthy option for omni-channel reach. Consider your specific workflow needs and budget to narrow down the best fit.
In this comparison of 7 tools, pricing ranges from Free for small lists (Omnisend) at the low end to premium enterprise tiers. 3 tool(s) offer free plans. For the best balance of features and value, we recommend Klaviyo at Free up to 250 contacts.